Digital Signage Versus Traditional Hoardings: What’s the Difference

Digital signage and traditional hoardings are two different types of signage. While they both advertise businesses, products, or services and help drive foot traffic, they accomplish this in very different ways. With so many benefits, it’s no wonder that digital signage is on the rise. However, it can be a bit confusing to understand how digital signage differs from traditional signage; especially because they both serve similar purposes. Let us explain the difference between these types of signs and how you can decide which is right for you and your business.

What Is Traditional Hoarding

Traditional signage uses physical displays to convey information to passersby or customers. These may include things like neon signs, posters, or shelf labels. Traditional hoardings can be seen in almost every business; from grocery stores to gas stations to shopping malls. Traditional signage is often used to advertise sales, products, or services. It can even be used to inform customers of things like operating hours. Traditional signage can be displayed in both indoor and outdoor environments. Many businesses choose to use traditional signage as it is generally less expensive than other forms of advertising and doesn’t require a lot of tech knowledge.

What Is Digital Signage

Digital signage is a form of electronic advertising that is often used in retail stores, cafes, transportation hubs, or any other place that needs to regularly update content. Digital signage is a great way to promote seasonal sales, highlight brands, or inform customers about special events and products. These days, digital signage is displayed on a range of different devices, including computer monitors, TV screens, and even large LED screens in public spaces. Digital signage often incorporates interactive features, such as touchscreens and video. It is more likely to be seen in malls, airports, and other places that have lots of foot traffic. Most importantly, digital signage enables businesses to easily change their content without having to replace displays or posters. This means you can easily change the graphics or message to promote new products and services, inform customers of events, or even show other useful information (e.g. weather forecasts or store hours).

How Do Digital Signs Differ From Traditional Signs

Digital signs and traditional signs actually have a lot in common. Both types of signs are used to advertise businesses, products, or services. Both can be used indoors or outdoors. And both can be used to inform customers of things like operating hours. However, there are some key differences between the two. 

1. Content: Traditional signs are limited to whatever information the business owner decides to write out or put on their display. Digital signs, on the other hand, can be programmed to display any type of content from video to still images to scrolling text. 
2. Display: Traditional signs are usually limited to a 2-D or 3-D model. Digital signs, on the other hand, can be displayed on a multitude of different devices, including computer monitors, TV screens, and large LED screens. 
3. Cost: Traditional signs are generally less expensive than digital signs. This is because they require no electricity and don’t need to be replaced as often due to wear and tear. Digital signs, on the other hand, are more expensive because they require power and hardware, like computer monitors and TV screens.

3 Benefits of Digital Signage

There are many benefits to using digital signs over traditional hoardings. Let’s take a look at 3 important advantages digital displays have over their older counterparts. 

1. Flexibility: Unlike traditional signs which are usually 2-D or 3-D models, digital signs have much more flexibility. You can use them to show images, videos, and even scrolling text. This means you can really tailor your content to what works best for your business and improve your advertising strategy. 
2. Updates are Easy: Another advantage of digital signs is that they are much easier to update than traditional signs. With traditional signs, you’d have to completely replace the poster or display to change the information. With digital signs, you can simply change the content on your computer and the sign will automatically update. 
3. Visibility: Another advantage of using digital signs over traditional signs is that they are much more visible. Since digital signs can be displayed on a multitude of different types of devices, such as computer monitors and large LED screens, they are more noticeable than traditional posters or signs.

2 Things to Keep In Mind When Choosing Between Digital and Traditional Signs

There are a few things to keep in mind when deciding between digital and traditional signs. First, you will need to decide where you will be displaying the sign. Traditional signs are great indoors but aren’t always visible outdoors. Digital signs, on the other hand, can be displayed indoors and outdoors. You will also need to think about the content of your sign. Traditional signs are limited in the amount of information they can show without looking cluttered. With digital signs, you can program the sign to show anything as large as you’d like. Finally, you will need to think about the cost of each sign and how it will affect your budget. Traditional signs are generally less expensive than digital signs.

Bottom Line

When choosing between traditional signage and digital signage, it is important to consider your business’s needs and budget. Traditional signage is generally less expensive than digital signage. However, digital signage offers more flexibility and can be programmed to show many different types of content. In the end, the decision between digital or traditional signage is up to you.

To get more detailed information about the two or to book your hoardings, give us a call at 9250404095 or 8600290051. We are always happy to serve you better.